The UNICEF Anti-bullying campaign: What’s it all about?

The United Nations International Children's Emergency Fund (UNICEF) wants to stop bullying in your schools and community. To do this they are partnering with Ster-Kinekor to show a 30-second video about bullying before each movie until the end of March 2017. This is part of UNICEF’s anti-bullying campaign. Bullying can be physical, emotional, sexual or simply being treated badly by someone in your life.  

UNICEF has seen that in South Africa there is often a lot of bullying at schools, in communities and even online. Bullying is a serious problem in school, because it can make going to school difficult for the person being bullied. UNICEF wants every child to feel safe and to be in an environment that allows them to be happy. This is why they want to make people aware that bullying is never OK, and we should help to stop bullying whenever we can (if it’s safe for us). Remember, bullying someone can get you into serious trouble. If you are a victim of a bully, know anyone or have seen someone being bullied, report this to your teacher or to another trusted adult.

You can catch the video at any Ster-Kinekor cinema or by clicking here. For more information on bullying, check out our Bullying Section on B-Wise.  


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